The Hottest Selling Personal Care Products


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If you want to focus on selling online personal care items, it all begins with knowing what’s trending right now, or even better - what will be trending in your target market locality in the nearest future. This means that you need to be up-to-date with the current trends within this niche market and know not only what sells, but why it sells. Having such a deep understanding of this specific personal care niche market doesn’t always come easy, but it is the only way to have success with personal care online selling.

This specific niche market is pretty large, which means that there are a plethora of products to choose from. With so many different products that can be sold online, you need to narrow your selection to the best-selling items. From bath towels and bath soap to toothbrushes and sanitary napkins, the options really are endless. The most popular personal care products are those that are unique and cater toward a more female target market.

In order to sell personal care items online - on eBay, Amazon, Shopify, Etsy, TradeMe, etc -   you need to know about the products that are most searched for online and most in-demand with consumers. Here are a couple of the hottest personal care items out right now:

What’s Hot? Hair Straightener

Hair StraightenerThis might come as a surprise, but one of the hottest personal care items right now is related to hair care. A hair straightened might not be an essential personal care item, but it is a must-have beauty tool that many online shoppers are searching. It is the personal care product that continuously ranks as the most searched for item online. Hair straighteners are available in a wide array of size and color options, but the features that matter most include fast heating, ceramic design, even heat disbursement. This hot personal care item can be used by women with all hair types and is only growing in popularity online. It is hot right now, but chances are that it will be a hot personal care product for a long time to come.

Who is the Target Market and Why?

The target market for hair straighteners are women of all ages that want to have shiny, straight and more manageable hair. The size of the hair straightener is often based on hair type, but smaller straighteners are currently trending. Many online shoppers are looking for professional level hair straighteners that do not damage the hair. This means that ceramic plated hair straighteners are what is most popular online. If you want to have the most success with personal care online selling, you need to have a large selection of hair straighteners for sale on your own ecommerce website.

What’s Hot? Bath Towels

Bath TowelsOne of the best parts about selling personal care items online, is that many of these products have a really large target market. Bath towels are one of the hottest personal care items and it is a product that is used by almost everyone. Bath towels can range in materials, sizes, styles and colors. There are so many different options to choose from, but no matter the type of bath towel, this is one product that is really popular with online shoppers within the personal care niche market. Cotton bath towels seem to be what is trending right now and what online searches are focusing on. Organic cotton is another type of bath towel that is growing in popularity with online consumers that are more eco-friendly.

Who is the Target Market and Why?

It isn’t just enough to know that 100% cotton bath towels are one of the hottest personal care items selling online right now. You also need to be able to determine who the target market of this product is and why. This will help you to market bath towels more effectively and have better success when selling this personal care item on Amazon, eBay and Shopify. The target market for bath towels is very large and includes anyone looking to add to their collection of bath items. Towels are used by all genders and all ages, which means that selling bath towels online can be incredibly profitable. This is one personal care item that has an extremely large target market. Cotton might be the only preference that online consumers have when shopping for bath towels.

What Personal Care Items Will be Trending Soon?

Bath soapNow that you know what’s hot, it is time to learn more about  the personal care items that are up and coming. Some personal care items are still growing in popularity and have not reached their plateau quite yet. Bath soap, facial tissues and toothbrushes might seem like ordinary personal care items, but they are the newest growing online personal care trend. Doubting this - look at the growth of population. In the past, these were always products that were purchased in-store, but this is quickly changing. These are now becoming items that online shoppers are looking to buy in bulk.

Of course, above are ordinary and somewhat commodatised items. Below - you can find 2 more ideas of product categories and sub-categories - that are likely to trend in this niche...

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NOTE: you cannot sell new branded items as a business in your online store, you likely will be in breach of some trademarks. The examples of the products in this post might refer to the branded items - for illustration purposes only. We suggest that you study the brands and find or create a non-branded products with similar or better features, that you can brand with your own brand name and sell online. Please also note that the products and niches mentioned in this post for education purposes only, authors and owners of this website do not imply that you can make profit by selling any of the items mentioned on this website. Always seek professional advise before making any financial decisions and rely on your own common sense and advise of your appointed advisers.

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