What Are the Hottest Baby and Children’s Products?


Get my full list of 100 hot products »



If you are looking to sell baby and children’s products online, you need to know what’s hot. In order to sell products online, you need to understand what your target audience is looking for within any specific niche market.

In order to have success and sell online baby and children’s products through your own ecommerce website or Amazon and alike, you need to educate yourself on the top selling items and how to sell them online using a strategic marketing approach.

Here is a brief guide on what to sell to customers in the baby and children’s products niche market and why these products are such great sellers:

What’s Hot Right Now?

If you really want to entice consumers and increase online sales, you need to be focused on selling the baby and children’s products that are  the trendiest and creating the most buzz. Hot products within this niche market are often relatively new, but have already caught the attention of many consumers.

What’s Hot?

The Baby Jogger City Mini

The Baby Jogger City MiniThe products that are the hottest cater more to parents than the actual babies or children. It is the parents that are looking to buy baby products that will make their life easier. The Baby Jogger City Mini is a high quality stroller that is designed for parents on-the-go.

Not only does it offer luxury and durability, but it is also affordably priced. Since it is designed to be lightweight and comes with countless features, it has earned the reputation for being the best stroller on the market. If you want to sell baby and children’s products online that meet the needs of parents, this is a must-have item. It is a top seller and only increasing in popularity.


The target market for this product is actually the parents of babies and small children. Those are the one making the purchases and that will get the most use out of this product. Parents that remain physically active and enjoy the outdoors are the target audience for this hot item.

What’s Hot?

The Medela Pump in Style Advanced Kit

The Medela Pump in Style Advanced KitThere are few items that first-time moms use more than a breast pump kit. This is a must-have item, because it is affordable but also from a trusted brand in the industry. The hottest products are the ones that moms can get the most use and value out of.

The best part of the Medela Pump in Style Advanced Kit is that it is ideal for on-the-go working moms. You can carry the pump discretely in a stylish case. Baby and children’s products online selling is made easy with quality essentials like this breast pump kit.


This baby and children’s product is a bit more unique and caters specifically to  moms that are working or away from their babies on occasion. This product is designed to offer ease and convenience, which is what mothers are looking for when buying baby products.

What’s Hot?

Tommee Tippee Closer to Nature Added Comfort Bottles

Tommee Tippee Closer to Nature Added Comfort BottlesThis is a top selling baby product, because it has a stylish design and offers ease of use that can’t be matched. It is a wide mouthed BPA-free plastic bottle with an anti-air venting system. The shape of the nipple is what babies love most and they are designed to reduce the amount of gas and spit-up.


The target market for this comfort bottle are health conscious parents that are looking for an affordable and safe bottle for their baby to use. This bottle is not ordinary at all and offers a level of innovation that really excites. Moms that switch back and forth between the bottle and breast find these bottles to lessen confusion and be perfect for baby.

What’s Hot?

Sophie the Giraffe

Sophie the GiraffeYou might think that in order to sell online baby and children’s products the toys have to be flashy and over-the-top. However, this toy is the hottest item out right now and couldn’t be more simple in design. It is a great looking toy made with quality, but also subtle and simple. It is long and can be moved, which is ideal for teething babies.


Sometimes it is the simplest products that demand the most attention. This toy for babies is the perfect size and easy to handle. Parents love that it is easy to clean and designed to be durable. There are no parts attached with this toy, which makes it safe for babies. Parents just can’t get enough of this simple giraffe toy.

What Products Are Up and Coming?

The above baby and children’s products might be what’s hot now, but there are a few items that are on the horizon and quickly gaining momentum. The Summer Infant Wifi Monitor and the 4Moms RockaRoo baby swing are future top selling items that you can jump on early.

As usual - a word of caution - you cannot sell branded, licensed, trademarked products - unless you will obtain a permission from the trademark holder. The good news: there are plenty of unbranded items that can be OEMed (original equipment manufacturer) - in other words - you can place your own brand on it; and sold for profit.

Below some more ideas for you of what's trending now:

[Click Infographic to Enlarge]

Download your full free version of above infographic ...


NOTE: you cannot sell new branded items as a business in your online store, you likely will be in breach of some trademarks. The examples of the products in this post might refer to the branded items - for illustration purposes only. We suggest that you study the brands and find or create a non-branded products with similar or better features, that you can brand with your own brand name and sell online. Please also note that the products and niches mentioned in this post for education purposes only, authors and owners of this website do not imply that you can make profit by selling any of the items mentioned on this website. Always seek professional advise before making any financial decisions and rely on your own common sense and advise of your appointed advisers.

Print Friendly, PDF & Email